Normal Is Good, unique fashion brand of functional and aesthetically pleasing garments for men and women. It emphasizes optimum functionality, wearability and comfort while taking into account the needs and desires of the individual. As one of the many possibilities of such a garment, this line focuses on the creation of spaces, or pockets, that inconspicuously hold personal belongings within various sections of the outfit. Normal Is Good uses a wide range of fabrics and hand-executed techniques to merge shapes from masculine and feminine sportswear and tailoring. Other characteristics of the brand include the use of printed text and slogans, which function as captions to an image of the garment in a particular moment in time.Fashion itself is inherently behavioral and figurative in nature. It inhabits an important position in society and holds the power to ask us questions about ourselves in relation to our social environment. Normal Is Good draws on this condition, and asks us new questions with each garment. What is right, and what is wrong? What is appropriate and what is inappropriate?
Performance at Incub8 during ArtBasel Miami, 2010.
Commercial Spot
